# Q: Can I create the look and feel the way I like or I'm limited to specific frameworks?

---

Kooomo front-end is built in HTML with smarty calls.

You have the freedom to build any front end you want for your store including content and product information, categories, videos, or anything you want to add.

The architecture is completely customizable, by creating and including blocks you can build your own web structure that can push specific messages and link the to products or categories.

Content can be GEO specific in terms of language or recalling activities localized in single countries. As an example it is easy to create discounts for specific geo-block and write a message in the home page that will be visible only to localized users recalling the promotion activity.